| New York, NY – LUGZ Footwear announces a sponsorship pact with legendary rap artist KRS-One to bring forth an event celebrating the worldwide phenomenon known as Hiphop. The 8-day event (4th Annual Hiphop Appreciation Week) taking place from May 14-21, 2001 promises to be the biggest appreciation of Hiphop kulture ever assembled. The message that will be honed at various events during the week will be concentrated on a collective movement dedicated to decriminalizing Hiphop’s public image. High profile events will include the press conference and proclamation ceremony on Monday, May 14, at City Hall, NY from 9am-10:30am ET. Scheduled attendees include: Governor, George E. Pataki, Manhattan Borough President, C. Virginia Fields, NY State Senator, Chuck Schumer, and Bronx Borough President, Fernando Ferrar and will be open to the public. On Wednesday, May 16, the International Hiphop Conference/Declaration of Peace Ceremony, an invite only event, will take place at the prestigious United Nations Building, Rm 414, from 5:30pm-8:30pm ET. A private concert at SOB’s, New York, NY will be held showcasing marquee artists including KRS-One May 20, from 8pm-12am ET to mark the event’s closing. LUGZ Footwear has built its image around various rap icons since its inception and felt it was a perfect opportunity to help bring a positive tone back to the world of Hiphop. “We would like to send a message bringing forth our company’s commitment to the movement along with educating our young target market about what Hiphop representation is all about,” states LUGZ marketing coordinator, Calvin Peters. LUGZ deems the event and others that will follow part of the equation to maintaining along with strengthening the core values of Hiphop kulture. “The culture itself is a positive medium that holds a vast economic and social power which has been the foundation of our company image over the years, so we are happy to be a part of an event as important as this,” added Larry Schwartz, LUGZ executive vice president. As a fashion-forward brand, LUGZ has adopted a marketing-forward approach continuously re-inventing their well-known campaigns, while managing to stay faithful to its core urban base. The corporate mission is dedicated to offering fashion, quality and style – product that is built for the city – at competitive price points. Over the years, these marketing concepts reinforced the LUGZ brand helping it to become a leader in urban footwear with 2000 sales in excess of $150 million. For press inquiries or event schedules:
CONTACT: Calvin Peters, Lugz Footwear, 212-691-4700 ext 195 |
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