OCC or the Teutuls (Paul Sr., Paul Jr. and Mikey) are seen every week on the top rated television show "American Chopper" on Discovery Channel. The family dynamic combined with their amazing talent in building custom choppers has won them an enormous following. To quote Paul Jr., "At OCC, we take pride in our craftsmanship and quality. It is exciting to partner with a company that has the same core values."

Working together since May, the Teutuls are helping to promote the Lugz line of Classic Boots which they were already wearing so it was a natural fit. The quick cutting spot, reminiscent of a music video, features the Teutuls working hard and wearing their Lugz Boots. The National campaign kicks off on November 14th on Discovery, ESPN, Spike, FX, VH1, WWE on USA, Smackdown and South Park. A print campaign appears in books like FHM, Rolling Stone, ESPN, Muscle and Fitness, Hot Rod, WWE...

"The TV spot came out really great and has a lot of energy." said Larry Schwartz. "We have always used music to represent our brand and an aggressive music track drives you through the OCC spot."

Lugz also had OCC build them a custom chopper. The Lugz Chopper was revealed on Discovery Channel's "American Chopper" on November 13th and what a beautiful machine it is. Orange County Choppers are regarded as one of the world's premiere builders of custom bikes and they live up to their reputation with the reveal of their newest creation for Lugz Footwear. The reveal of the bike came at the conclusion of a two part show on the building of the Lugz Bike.

"Lugz has an aggressive "built for the city" reputation. Rugged yet stylish. Orange County Choppers interpreted this incredibly well. From the leather wrapped gas tank laced up like our boots, to the leather seat which incorporates the pattern of our soles, their attention to detail and making the Lugz bike unique was amazing", said Larry Schwartz, Executive VP of Lugz.

About Orange County Choppers
Headquartered in Montgomery, N.Y., Orange County Choppers is regarded as one of the world's premier builders of custom motorcycles. The OCC brand has become one of the most recognizable brands in the world and has produced a wide array of merchandise such as t-shirts, hats, die casts, assorted novelty items, and more. Orange County Choppers is featured weekly on the Discovery Channel program, "American Chopper" and continues to be the network's number one rated show. For more information, visit www.orangecountychoppers.com

About Lugz
Always an innovator and leader in urban footwear, Lugz first made a name for itself in 1993, bringing its first line of boots to market. As a fashion forward brand, the corporate mission is dedicated to offering fashion, quality and style at competitive price points. Lugz offers a complete range of footwear from boots to athletics to casual shoes for men, women, children and infants. www.lugz.com