Lugz has been a key player in the men’s footwear market for the past 13 years. “We make tough boots, quality shoes and athletic footwear” said Larry Schwartz, Executive VP of Lugz. “We have been working with Orange County Choppers this past year and having them design and build a Lugz Bike has been a really fun experience”.

Orange County Choppers made a visit to Lugz headquarters in New York City to work with their shoe designers, keying in on attributes of Lugz shoes that could be incorporated into the design of the bike. OCC then went to work designing and building the bike which was revealed to the owners of Lugz and their retailers in Las Vegas while they were attending a major trade show.

The show will air in two parts on November 6th and November 13th at 10:00 pm e.s.t., and Lugz is curious to finally see the behind the scenes moments of the Teutuls at work.

Lugz plans to put pictures of the Lugz Bike on their web site, lugz.com, on November 14th after the reveal of the bike on Discovery. Lugz also plans to put the bike on tour with key retailers across the country.

Lugz is also looking forward to their Holiday TV campaign starring OCC. Working together since May, the Teutels are helping to promote the Lugz line of Classic Boots, which they were already wearing so it was a natural fit. The national campaign kicks off on November 14th on Discovery, ESPN, Spike, FX, VH1, WWE on USA, Smackdown and South Park. A print campaign appears in books like FHM, Rolling Stone, ESPN, Muscle & Fitness, etc.

About the Orange County Choppers

Headquartered in Montgomery, N.Y., Orange County Choppers is regarded as one of the world’s premier builders of custom motorcycles. The OCC brand has become one of the most recognizable brands in the world and has produced a wide array of merchandise such as t-shirts, hats, die casts, assorted novelty items, and more. Orange County Choppers is featured weekly on the Discovery Channel program, “American Chopper” and continues to be the network’s number one rated show. For more information, visit www.orangecountychoppers.com

About Lugz

Always an innovator and leader in urban footwear, Lugz first made a name for itself in 1993, bringing its first line of boots to market. As a fashion forward brand, the corporate mission is dedicated to offering fashion, quality and style at competitive price points. Lugz offers a complete range of footwear from boots to athletics to casual shoes for men, women, children and infants. www.lugz.com